BlaBlaCar has formed a partnership with leasing company ALD Automotive and car manufacturer Opel in France.
The aim is to offer an exclusive car-as-a-service deal to BlaBlaCar Ambassadors.
BlaBlaCar is one of the world’s largest long-distance carpooling companies and has launched a pilot project offering unique car deals to its most active members, right from the app.
The global mobility landscape is rapidly evolving, as a combination of financial, practical, environmental and social factors drive a shift towards shared car usage. As the traditional model of car ownership changes, it’s imperative that mobility players can cater to these new consumer behaviours.
The changing global mobility landscape, and the technology behind it, is one of the topics to be discussed in depth at the IAFN conference in London on 23 May 2017.
From 5 April, BlaBlaCar’s French ‘Ambassadors’ – the platform’s most active members – will have access to a selection of cars available in simple and attractive “car-as-a-service” packages, including lower-priced leasing, warranty and maintenance services.
This offer is the result of an unprecedented partnership between three mobility players: carpooling platform BlaBlaCar, leasing company ALD Automotive, and car manufacturer Opel.
Together, BlaBlaCar, ALD Automotive and Opel are pioneering a new way to provide access to cars through a unique combination of zero-deposit finance, attractive monthly payments and fully-inclusive maintenance packages, with flexible mileage over the years.
In addition, Ambassadors will benefit from a €20 discount on their lease for every month they share journeys on BlaBlaCar, further expanding the possibility to save on car costs through carpooling.
Nicolas Brusson, CEO of BlaBlaCar (pictured above), said: “The BlaBlaCar community will purchase more than 1.3 million cars in 2017. The idea here is to leverage the strength of this community to unlock deals that would not otherwise be widely available to our members and pioneer a new approach to car ownership based on usage. We want to return value to our Ambassadors by allowing their carpooling activity to generate significant additional savings on the cost of their vehicle.”
The selection of vehicles has been chosen based on a survey of over 28,000 French Ambassadors, who also revealed their past experiences, preferences and concerns when purchasing a car.
As a leader in business mobility solutions, ALD Automotive is now focusing on the mobility needs of individuals. Associating with BlaBlaCar to offer its Ambassadors a long-term car leasing offer was therefore a natural fit.
“This new partnership is a key step for private leasing which is gathering momentum among consumers”, said Fabrice Denoual, deputy CEO of ALD Automotive France. “Moreover, we are proud to partner with a company as dynamic and innovative as BlaBlaCar. ALD Automotive is now positioning itself as a key mobility player for corporates and individuals.”
“We are very much looking forward to teaming up with BlaBlaCar”, said Eric Wepierre, managing director of GM France. “The Ambassadors of BlaBlaCar will get access at preferred conditions to a selection of Opel bestsellers like the Corsa, Astra or Mokka X that fit their own needs as well as the desires of their passengers - such as WiFi with the possibility to connect up to seven mobile devices.
Wider automotive ecosystem
“Our partnership with BlaBlaCar is another step on our way to not only being a car manufacturer but also a leading provider of mobility solutions.”
“This is only a first step for BlaBlaCar, as we explore further innovative ways to build value for our members across the wider automotive ecosystem,” added Nicolas Brusson. “We’re excited to offer this opportunity to our Ambassadors, who really are the leaders of the sharing revolution. We believe that the future of the car is a shared car.”
BlaBlaCar is a leading long-distance carpooling platform – a global, trusted community of 40 million drivers and passengers in 22 countries.
The site and mobile apps connect people looking to travel long distances with drivers going the same way, so they can travel together and share the cost. Each passenger makes a fair contribution for their seat, and drivers cover their fuel and toll costs but do not make a profit.
The platform is engineered to create a secure, trust-based community with declared identities and full member profiles. Members can even specify how chatty they are from “Bla” to “BlaBlaBla”, hence the name BlaBlaCar.
Business mobility and mobility-as-a-service are two of the hot topics due to be discussed in depth at the 7th International Auto Finance Network conference at Hilton London Bridge on 23 May. www.internationalautofinance.net
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