dew peter

The recruitment sector within asset finance and leasing is as good a bellwether of the health of the industry as any.

So when a new recruitment company is formed in the UK it is inevitably a cause for celebration.

Peter Dew has just established fitsRecruitment in Reading and is on the lookout for clients in a selection of asset lending sectors ranging from automotive, IT, yellow goods to general equipment.

As an ex-practitioner Dew brings a wealth of experience to his new operation. He told Asset Finance International that after university he gained initial knowledge of leasing with Digital Leasing, HP Finance and later with Dell Financial Services, where he was one of the original senior team. In 2001 he began working for Cisco Capital, establishing operations across Europe and then as worldwide head of global accounts - with responsibility for customer finance in the company’s largest multi-national accounts.

Following a spell as MD of the North and Midwest division of Close Print Finance, Dew set up his own recruitment operation in 2008 and began working in the finance and media recruitment sectors.

Although fitsRecruitment is UK-based, Dew stressed that his many connections on mainland Europe and in international roles will ensure he can provide a pan-European dimension to his clients.

What will differentiate him from established recruitment companies?

“Well for a start,” he said, “I have a flexible approach to business and I am very happy to adopt risk sharing with clients. Having been at the ‘coal face’ I believe I know the needs and aspirations of those seeking employment – and promotion – in the industry.”