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The automotive finance industry is facing its biggest change since the advent of the internet, as customers’ retail behaviours, expectations and preferences relentlessly evolve.

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Gone are the days when buyers made several visits to a showroom before making a purchase. Now, customers are more likely to devote their time to searching online for the car they want, only going into the dealership to arrange a test drive.

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In a world where information about a car’s performance is available via websites, mobile apps and social media, the process of buying a vehicle is changing. Manufacturers and dealers have started to respond to this change, introducing concepts such as the virtual showroom, where potential buyers can assess and compare details of cars online and customise their choices.

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Technology has played a major role in disrupting the traditional approach to car buying. What the consumer is seeking is a blended approach, whereby they are able to choose finance as flexibly and as easily as they can. 

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Lenders, manufacturers and dealers need to be quick off the mark to ensure they harness the power of online systems and applications to create a powerful experience that will help them build close customer relationships.

 
 
 

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