It is accepted that keeping up with customer expectations in this fast-moving digital age is at best perplexing and presents a serious challenge to companies both large and small.
In many cases disruptors who leverage digital communications to engage and interact with their customers best exemplify this.
These companies set a new standard that becomes the norm in terms of user experience (UX) and in turn customer expectation. Some obvious examples of disruption in the mobility space are Uber, Lyft, Grab, Fair.com and Auto Gravity, to name but a handful.