Sixt has launched a new smartphone app offering vehicle rental, car sharing and taxi/transfer services on a single platform as part of its strategic expansion to become a global mobility services provider.
Sixt claims the app, called One, is the first integrated mobility platform in the world and can be used to book its services along with a range of affiliated partners, so customers have access to 240,000 vehicles, 1,500 mobility suppliers and more than one million drivers.
In a key development, Sixt’s own connected car fleet will become multi-use, so vehicles can be used either for car sharing or rental.
The app provides access to three services, called Sixt rent, Sixt share and Sixt ride.
Through Sixt rent, customers can use their smartphone to unlock their rental vehicles up to 30 minutes before the start of their booking, bypassing the traditional counter-based service. It has already been launched at major German airports and during 2019 will expand to other airports in Europe and the USA along with some urban areas.
By digitalising the rental experience, the number of outlets can be expanded rapidly, with Sixt planning digitally-enabled outlets at hotels or parking garages.
This larger urban footprint also supports Sixt share, the brand’s new car-sharing service.
Customers can use the app to book vehicles on a fully-flexible basis, from a few minutes up to 27 days, with the freedom to leave the car anywhere within its expanded network.
Using Sixt’s connected car fleet, vehicles will be available for both rental and car-sharing services.
The final element of the app is Sixt ride, which provides a range of taxi, ride-hailing and transfer services. Through its partners, Sixt says it can offer one of the world’s largest networks of taxi and ride-hailing services.
Rides are booked and paid for directly via app, with services available in 250 major cities in Europe and the USA for pick-ups within less than 10 minutes, while transfers booked in advance are offered in more than 60 countries and 500 cities.
Sixt says its move into ride-hailing is a first step towards building a mobility infrastructure that will eventually support connected, autonomous vehicle services.
According to Goldman Sachs, the market volume for taxis and ride hailing is expected to reach €150 billion by 2023.
Consultancy PricewaterhouseCoopers says the overall mobility services market is set to expand exponentially in the coming years and forecasts it to be worth almost €400 billion in 2030 in Europe alone.
Erich Sixt, CEO of Sixt, said: “Today we, as market leader in Germany, are coming a large step closer to achieving our vision of being a global provider of individualised mobility. We have laid the foundation for continuing our decades-long success story into the future.”
Alexander Sixt, chief strategy officer of Sixt (pictured), added: “We are bringing together things that belong together and are combining car rental, car sharing and ride hailing/taxi into the world’s first and fully-integrated mobility platform – not tomorrow, but today.
“This presents us with the opportunity of limitless scaling within the growing mobility-services market. By combining the already scaled car rental service with car sharing, Sixt is going beyond the limits of the offers that currently exist. In order to offer people a real alternative to their own car, we have built an open platform and are extending our hand to all providers of modern mobility as well as car manufacturers. The challenges of tomorrow’s mobility demand a partnership-based approach.”
The Sixt Group generated revenues of €2.6 billion in 2017 and its parent company has been listed on the Frankfurt Stock Exchange since 1986.