Williams has more than two decades of senior management experience at GE Capital.

The appointment follows a successful 2016 during which the Welsh firm provided financial solutions in excess of £150 million to more than 6,000 UK businesses. 

Williams will work under the direction of group chief executive officer and co-founder Mark Crook, as well as the HHF group board.

Her areas of focus will be the firm’s pay-out, customer services, credit, operations and compliance teams - and ensuring the sustainability of the company’s planned growth.

She said: “To be part of such an innovative Welsh firm is a privilege, and I look forward to working with the team. 

“The business saw rapid growth and a string of successes during 2016, as access to finance continues to prove challenging for many SMEs, with high street lenders constrained by red tape and lengthy approval processes.”

Group chief executive officer Mark Crook added: “Anne’s appointment reflects the forward-thinking ethos of Henry Howard Finance.”

Henry Howard Finance supports more than 20,000 UK businesses across a variety of sectors.

It has four business divisions covering cashflow finance, asset finance, vendor finance and retail finance.