williams ross

Auto finance captive Hyundai Capital America has joined the AutoGravity car shopping and financing platform.

Based in Irvine, California, AutoGravity connects car shoppers, lenders and dealers through a modern digital marketplace.

The company’s stated aim is to offer a new level of transparency, convenience and speed to the car shopping and financing process.

Using an app, potential buyers are able to receive up to four car and financing offers within minutes of inputing their requirements.

More than 700,000 consumers have downloaded the AutoGravity app since it launched in the summer of 2016, and the platform is available across the US.

Hyundai Capital America does business as Hyundai Motor Finance, Kia Motors Finance and Genesis Finance.

Beginning in California, financing through Hyundai Capital America is now accessible to AutoGravity users searching for financing for a Hyundai, Kia or Genesis.

Ross Williams, president and CEO at Hyundai Capital America, said: “With the growing number of consumers embracing AutoGravity, as well as the seamless integration of AutoGravity with dealer processes, we felt that this was the perfect opportunity to test the platform.”