Why successful customer engagement needs to go beyond words

Currently the lion’s share of communications from auto financiers, in concert with their brand partners and franchised retailer networks, is delivered by conventional methods. Very often this communication is one way and doesn't promote interaction ‘in the moment’. For example, traditional posted mail and outbound telephone calls from retailers or contact centres are very much alive and kicking. Whilst these efforts are laudable, the old conventional methods are fast running out of road and they are not in sync with the habits of the 21st century consumer.

Why successful customer engagement needs to go beyond words

Mar 21, 2017

Currently the lion’s share of communications from auto financiers, in concert with their brand partners and franchised retailer networks, is delivered by conventional methods. Very often this communication is one way and doesn't promote interaction ‘in the moment’. For example, traditional posted mail and outbound telephone calls from retailers or contact centres are very much alive and kicking. Whilst these efforts are laudable, the old conventional methods are fast running out of road and they are not in sync with the habits of the 21st century consumer.

Groupe Renault appoints head of RCI Banque to senior management committee

Renault has announced that Gianluca De Ficchy will become a member of the manufacturer's management committee in addition to his role as CEO of RCI Banque.

Groupe Renault appoints head of RCI Banque to senior management committee

Mar 20, 2017

Renault has announced that Gianluca De Ficchy will become a member of the manufacturer's management committee in addition to his role as CEO of RCI Banque.

ALD Automotive makes new senior appointment

ALD Automotive has appointed Gilles Bellemere as deputy chief executive officer.

ALD Automotive makes new senior appointment

Mar 17, 2017

ALD Automotive has appointed Gilles Bellemere as deputy chief executive officer.

 
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