Motiva’s existing range of products is to be improved and others built from scratch in a project led by fleet management and risk specialist Jane White, who joined the company last week.

White is confident the new package will help take Motiva to the next level. She said: "I'm looking at the company's fleet and risk management provision to find out where current services can be improved and what needs to be developed.

"Motiva already provides several fleet management services and does it well, particularly managing the in-life service, maintenance and repair elements. But there are some major opportunities to improve the package and it needs to be developed in certain areas.

"Our aim is to create a far-reaching and bespoke range of services that will rival the best in the business."

White is planning to put her extensive knowledge and experience gained during 17 years in the industry to good effect. She explained: "I know the sector very well and understand the ever-changing demands of an efficient, compliant and commercially sustainable fleet operation.

"I'm working to a tight timescale and I'm confident that we'll build our infrastructure in order to ensure our new service provision is manageable, sustainable and delivered effectively."

Motiva's established fleet management provision includes pre-life consultation and process management, delivery logistics, renewals/disposals and end-of-life management. Risk management provision includes accident management, licence checking and insurance services.

Long-term goal

She added: "Services such as effective mileage capture, consolidated management information and compliance control are areas of huge potential. We can also further develop our offering to include things such as invoice management, cost validation and grey fleet control.

"The long-term goal is to create a dedicated range of services so robust that we can provide bespoke, total fleet management for all our clients - whether they're used as stand-alone products or inclusively as part of a complete package."

The re-launched range of services are to be introduced alongside a new state-of-the-art IT system, due to go live at the company's Stoke-on-Trent headquarters in April/May.

Peter Wright, sales and marketing director, said: "The company has come a long way in a short space of time and it's growing very quickly. We want to create a first class, all-encompassing service that will encourage customers to use us for their entire fleet management needs and Jane's input and drive in this development phase is a crucial part of that plan."

Motiva Group have revealed ambitious plans to double the size of the business within three years on the back of record results.

In 2014 the company’s operating profit jumped by more than 50%. Peter Davenport, managing director of the company (pictured above), revealed a milestone objective to more than double fleet size again by 2017 and stressed that a target of 12,000 vehicles – which would represent an increase of more than 107% in three years – is now well within reach.

Davenport, who led a management buy-out in 2006, said: “2014 was a tremendous year for the company with record performance leading to figures well beyond even our most optimistic targets.

“But we don’t want to stop here and have put plans in place for even more spectacular growth in the next 12 months and beyond.

“We have a long-term vision for expansion and doubling the size of the business in three years is a key part of that.”

Operating profit for 2014 was £1,600,000 with turnover at £42 million and fleet size reaching more than 5,700 (both increasing by 22%).

During the year the launch of several new services had further positive implications on the balance sheet.

A new online platform enabled customers to book rentals at the touch of a button, while a fresh accident management package and an innovative ‘end-of-contract’ service were also introduced.

Motiva Group, which employs 62 people, is also planning major investment in new technology with a state-of-the-art IT platform, while two new products will significantly enhance its fleet management portfolio.

Davenport added: “These are exciting times for Motiva Group. We have big plans for the future and I think the only way is up.”